A Saudi multi-brand automotive group
مجموعة الأسعدي للسيارات Alasadi Automotive Group
Alasadi Automotive Group brings specialised automotive brands and services together, guided by one vision: refined experiences, lasting partnerships and sustainable growth.
01 The Group
We stand behind every brand in the group with one system of governance and standards, so each can grow with confidence in the Saudi automotive market.
We operate as an investment and operating umbrella for specialised automotive brands, giving each the governance, support and resources it needs to grow steadily.
We believe quality is not a slogan but an operating system — one that starts with the smallest details and ends with an experience customers trust.
We are building an institution beyond any single brand — one measured by the trust of its customers and partners before any number.
Unified policies and procedures across every brand.
Dedicated teams run each brand according to its sector.
Expansion built on market insight and operational readiness.
02 Group brands
Each brand operates independently in its field, backed by a shared system of governance, standards and support.
Care & Protection
Integrated vehicle care and protection, delivered to precise operating standards and a refined customer experience.
After-sales
Scheduled maintenance and advanced diagnostics by qualified technicians with transparent follow-up.
Retail & Supply
Reliable parts and accessories through direct retail channels and distribution partnerships.
Mobility
Flexible mobility services for individuals and businesses, designed around comfort and reliability.
03 Vision, mission, goals & values
To be the most trusted group in the Kingdom’s automotive sector, with brands that lead the standards of service and experience.
To develop and operate specialised brands to the highest governance standards, and to build strategic partnerships that add real value for customers and investors.
We commit to the detail in every service we deliver.
Transparency underpins every relationship we build.
We keep evolving our tools and experiences.
We grow together with our partners and customers.
04By the numbers
* Illustrative figures for presentation; updated with official data from the dashboard.
05 Leadership
A leadership team that combines operating experience with investment vision, placing governance and transparency at the heart of every decision.
01
We believe great institutions are built on trust — and trust is earned through commitment in every detail.
Alasadi Automotive Group
Leading the group toward balanced growth that pairs operational discipline with innovation.
Alasadi Automotive Group
Unifying operating standards so every brand delivers the same experience, to the same quality.
Alasadi Automotive Group
Building partnerships and leading the group’s expansion and franchise opportunities.
06Strategic partners
We work with leading organisations across financing, insurance, logistics and technology to deliver an integrated ecosystem for our customers.
08طلبات الامتياز التجاري
Join a portfolio of professionally managed brands.
We welcome investors and entrepreneurs who wish to operate the group’s brands through a clear franchise model with full operational and training support. Every application is reviewed professionally against the group’s criteria.
09 Insights
An outstanding experience doesn’t start with the service itself, but with every touchpoint before and after it.
Why structured franchising lets brands expand while protecting operating quality.
Digital transformation and customer expectations are redefining maintenance and care.
Contact
Whether you are a prospective partner, investor or customer, we would be glad to hear from you.
